Images

Hibu Websites • June 22, 2020
  • "Images" include supporting content imagery, logos and other applicable graphics 
  • Build will add add up to 500 client-supplied images (not including logo or social icons)
    • Each image used counts as 1 image no matter how many times its displayed on the site (ie the same image is featured in the slider, used again in the gallery, and displayed as a hero shot).  
  • Minimum client-supplied image for "copy block" area (non-slider / slideshow or hero image) - 300w X 180h pixels 
  • Minimum client-supplied image for full-bleed and/or parallax - 2560w x1600h 
  • Acceptable client-supplied image formats: PNG, JPG/JPEG and other photo-specific image file types 
  • Animated GIFs are not permitted at the build stage due to poor quality rendering on the desktop and mobile website.
    • Client may add after build via DIY. 
  • All supplied images are automatically optimized for the desktop, tablet, and mobile 
  • Images that do not meet recommended minimum requirements will be replaced with stock photos until other images can be supplied at the relevant dimensions 
  • Considerations: When uploading photos to use in your Website, make sure to get permission to use photos coming from photographers, businesses, and other third parties.  

Hero

  • Each page must use a unique hero image to avoid confusion when navigating between page  
  • Build will add hero images using one the many pre-designed hero sections 
  • Minimum client-supplied image for full-bleed and/or parallax - 2560w x1600h  
  • Acceptable client-supplied image formats: PNG, JPG/JPEG and other photo-specific image file types   
  • Animated GIFs are not permitted at the build stage due to poor quality rendering on the desktop and mobile website. Client may add after build via DIY. 
  • All supplied images are automatically optimized for the desktop, tablet, and mobile  
  • Client-supplied images that do not meet recommended minimum requirements will be replaced with stock photos until other images can be supplied at the relevant
  • Customer provided images including a collage of images displaying phone, email, URL or any other text which may be confused as a link is strictly prohibited.  
  • By default Hibu will add an H1 headline, H3 motivating factors, and a call to action button or phone number
  • View CTA Cheat Sheet training
  • View / Download Full-Width Hero Images best practices and tips 

Logos

  • Acceptable client-supplied logo formats: PNG, JPG/JPEG, GIF, and SVG
  • Minimum 150w x 150h, anything less will not be used 
  • Hibu will create and substitute a "text-based" logo in its place until client is able to provide a larger, higher quality version 
  • Hibu will not "modernize" or "clean-up" client-supplied logo(s) 
  • Hibu will create and substitute a "text-based treatment" in its place until client is able to provide a larger, higher quality version 
  • Based on logo orientation and quality, client-provided logo may not display effectively on the business profile pages claimed via Listings
  • Build will add alt-tag (Business Name logo) with each logo added to website including 3rd party logos
  • See examples

Stock

  • Stock images will be used if no images are supplied by the client or supplied images do not meet minimum standards
  • If we do not have stock imagery available for a specific business type or industry, image placeholders will be used.  
  • Image galleries will not be built using stock images 

Text-Based Logos

  • The "text-based treatment" is the proper name for the logo Hibu is creating on behalf of the client.
  • Hibu, when asked, will create one of the following text-based treatment (depending on template and colors chosen) in two different formats  
  • 1 (one) large color with full business name (for website) and 1 square color with business initials (for Listings)
  • Large logo: 500w x 100h min / 1000w x 300h 
  • Square logo: 200w x 200h min 
  • 1 text color only / white background (large logo can use transparency) / no graphics
  • Designed with Google Fonts only
  • See example

  •  1 (one) large knockout with full business name (for website) and 1 square knockout with business initials (for Listings)
  • Large logo: 500w x 100h min / 1000w x 300h 
  • Square logo: 200w x 200h min 
  • All white font / 1 color solid background / no graphics
  • Designed with Google Fonts 
  • See example

  • Hibu text-based treatments will not include descriptors (LLC, Inc., Co, etc) unless instructed otherwise by client  
  • Hibu will only supply a png file of the text-based treatment on request
  • PNG file is not supplied at print resolution  
  • No other file type will be provided (eps, ai, pps, jpeg, gif, or tiff)
  • Hibu text-based treatments may be used with the Hibu Display and /or Listings (only after site is set live)
  • Hibu text-based treatments will not be included in Photomotion Video product 
  • Hibu text-based treatments will not be used with offline Hibu print products